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Apr10
Business Blog Avoidance Techniques
Diane Ensey April 10, 2006
Know More: A-List Blog, Anil Dash, Famous Blogger 2.0, Anil Dash
Anil Dash suggests that the key to making blogs accessible for everyone  is to present blogs as safe.
But too often, we use terrible examples or scare stories to convince people how to start blogging, and that’s just not helping our case. A normal manager or decision maker at a business is going to think, “They vilify Kryptonite locks or criticize Dan Rather — that seems a lot riskier than just doing an email newsletter.
He points out on another blog that geeks are "lousy at convincing others to try technologies."

I'm in the same business of translating technology and making it work for ordinary people and the avoidance language I get about blogs includes:
  • I don't have time to read them
  • I don't have time to write one
  • I don't like the idea of a personal journal at work
  • It will just give people the opportunity to flame me/my company
What are some of the reasons you've heard for avoiding blogging?  How do you counter them?

3 Comments/Trackbacks




This is a great list! I definitely encounter a lot of these objections as well, and maybe I'll steal some of these as ideas for future posts on how to make the case for blogging...?

Posted by: Anil | April 10, 2006 11:00 AM | Permalink to Comment

Please do, Anil. A topic for another post could be about making blogging software that is very basic, very plain, very simple for non-bloggers. Typepad is scary to most non-technical people, but I've had a good response to Blogger's basic interface.

Posted by: Diane Ensey | April 10, 2006 12:12 PM | Permalink to Comment

» How To Preach The Gospel Of Business Blogging from BusinessBlogWire
Diane Ensey over at AListReview (a new KMM blog covering hot topics in the blogosphere) mentions four ways business leaders might oppose the idea of business blogging.  Here's how I would preach the Gospel of Business Blogging to counter each... [Read More]

Tracked on: April 11, 2006 6:55 AM | Permalink to Trackback

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