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Apr17
Guy Kawasaki - Take Advantage of Your Competion
Guy features six ways that companies stymied their competition by thinking differently.  The best story, however, was supplied by a commenter:
Here the game of cricket is huge, often leading to intense cola wars. When India hosted the World Cup, Coke bagged the official sponsor rights. Pepsi promptly responded with a campaign that had the tag line: 'Pepsi: Nothing official about it'. In one fell swoop Pepsi converted adversity to opportunity and emerged the winner. The campaign is remembered till date as Pepsi's most successful one in India.
All of these stories serve as a reminder to look at the opportunities for yourself in your competitor's triumph. 

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