A digest of the top blogger thoughts and ideas - The A listers

Here the game of cricket is huge, often leading to intense cola wars. When India hosted the World Cup, Coke bagged the official sponsor rights. Pepsi promptly responded with a campaign that had the tag line: 'Pepsi: Nothing official about it'. In one fell swoop Pepsi converted adversity to opportunity and emerged the winner. The campaign is remembered till date as Pepsi's most successful one in India.