« Kimberly Williamson Butler Continues to Astound Wonkette (and Me) | Main | Michelle Malkin: World's Worst Person »

Apr18
Seth Godin: Flipping the Funnel
Marketing is a funnel. You put undifferentiated prospects into the top. Some of them hop out, unimpressed with what you have to offer. Others learn about you and your organization, hear from their peers, compare offerings, and eventually come out the bottom, as customers.
In his succinct little ebook, Flipping the Funnel, Seth Godin suggests turning your customers into salespeople for you by encouraging them to communicate with you and with others.  Let your customer show passion for your products! 

In his blog, Seth suggests seven questions about making your product, service, or message viral:
  1. How many bloggers do you have honest conversations with? (not press releases or email blasts).
  2. How many bloggers get your new stuff for free?
  3. When you send out news, is it really news? Or just fluff because you had nothing new to say?
  4. Are you making it easy for your happiest customers to have a blog or a podcast or a lens?
  5. Does your product or service work better for a user if other people start using it? (fax machines, for example, don't work so well if you're the only one who has one!)
  6. Do you ever intentionally launch products or services that are adored by part of your audience--and not liked one bit by the rest?
  7. Is there a way you can separate the idea from the thing that people actually pay for? Free ideas spread farther and faster...
This all starts back at the office, of course.  Encouraging a culture of enthusiasm and sharing in the workplace and half your viral efforts are accomplished.

0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Kimberly Williamson Butler Continues to Astound Wonkette (and Me) | Main | Michelle Malkin: World's Worst Person »

Advertise

Related Resources

sponsored ads



subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



AListReview is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

BrainBasedBusiness

TheInsurancePolicy

MarketingBlurb