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Apr24
Think "Book" not "Diary"
Dave Winer's comment about Guy Kawasaki's post had me going back to take a look.  Guy gives ten ways to evangelize a blog.  I agree with him, although I have some reservations about #1:
1. Think “book” not “diary.” First, a bit of philosophy: my suggestion is that you think of your blog as a "product." A good analogy is the difference between a diary and a book. When you write a diary, it contains your spontaneous thoughts and feelings. You have no plans for others to read it. By contrast, if you write a book, from day one you should be thinking about spreading the word about it. If you want to evangelize your blog, then think “book” not “diary” and market the heck out of it.
Overall, I agree with this - we should view our blogs as a product.  However, part of what is so interesting about blogs and blogging is writing down the spontaneous "AHA" moments or feelings about your reactions to something.  Blogs should be more personal than a book.  I don't advocate everyone write like MySpace teens, but enough to add personality.  Blogging means sharing a little bit of yourself.

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Would appreciate tips for those who weren't known prior to the dot-com era. Would love for you to critique what I could be doing better in terms of my blog?

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