However I think the same applies to bloggers. We are defined by the fact that we are bloggers. There are certain expectations to being a blogger: that you will post frequently, that you include your personality in your writing and that you are clearly expressing your own opinions (not attempting to be neutral).
Mark also says that there is no cost to blogging. By this he means production costs - there is not printing or circulation cost associated with blogging, true. But the fact is that many bloggers put a lot of time into their blogs, including a lot of research. This vry much is a cost that should be taken into consideration.
Similarly, with interest and access - not everyone has a computer. Not everyone who has a computer knows how to find a blog - or what a blog is. Of those who do, your blog is going to attract or repel readers the same way a newspaper or magazine does.
In reality, there is less difference between blogs and MSM than everyone goes on about. The biggest difference is in the intention; MSM intends that readers believe their reporting is neutral (yeah, I'm buying that). Blog readers, on the other hand, come in with the mindset that they are reading an opinion piece - with facts that may or may not be true and the opportunity to immediately respond to the writing in support or denial of the opinion.
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