- JWT buys up all of Huffington Post's advertising for a week.
- Huffington Post "intern" Elias sends emails to at least two bloggers telling them they might be interested in the advertising - even though it doesn't really fit the blogs.
- Instead of "Elias" responding to questions about the ads and his affiliations, Huffington Post viral marketing guru Jonah Peretti replies.
- Visitors respond to the ads via comments. Problem is, the comments are numbered and from seeing the number of the latest comment vs. how many total are posted, it is obvious 91% or less of the comments about the ads are being censored.
- When a post on another blog is written about the viral attempt, someone from the same IP address as "Elias" and Jonah writes a slightly snarky (and not really on-topic) comment pointing out that Huffington Post is much more popular.
Via AdHurl
technorati tags: jwt viral buzz marketing
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