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Jun 6
Why Click Fraud is an A-List Priority
Diane Ensey June 6, 2006
Know More: A-List, A-List Blog, A-List Blogs, A-Listers, Famous Blogger, Famous Blogs, In the News, Popular Blogger, Popular Blogs, Top Blogger, Top Blogs, We Respond 2.0, A-Listers
Google AdSense click fraud seems to be a hotter than usual topic lately.  Andy Beale says that Mike O'Krongli's prediction about a virus that would force computers to click on AdSense ad has come true.

For those not in the know, advertising on websites generate income for the site on which it is found.  Money is paid by the advertiser to have the ad placed.  So, when fraudulent clicks occur, money is stolen from advertisers.  In some cases thousands of dollars are lost.

Estimates of click fraud run from 14% to 30% and higher, depending on whom you talk to.  Unfortunately, neither placement services (like Google), no advertisers want to release information to auditors.  If there were independent auditors.  So no one really knows how big the problem really is.

In a retrospective search of my feeds, I see about 80 posts about click fraud since March, when Google settled its own click fraud lawsuit.

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