Corporate Blogging Policy at the Blog Business Summit

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Oct26

Corporate Blogging Policy at the Blog Business Summit

Diane Ensey

October 26, 2006

Know More:

Yesterday's session on Corporate Blogging policy featured speakers from real corporations - Yahoo, IBM and Microsoft, but I'd like to see more speakers from "non-tech" based companies. Perhaps some companies that have to meet government regulations on communications.

Yahoo and IBM both have guidelines for their bloggers - no hard and fast rules. Microsoft goes with the mantra "Don't be stupid". The guidelines in effect cover:

Responsibility - the company tries to separate itself from the blogger and warns that lawsuits are the blogger's responsibility. The panelists admitted that their legal liability does exceed what they tell bloggers.
Respect for both the company and for co-workers, including letting your supervisor know of blogging.
Fact-checking
Give the greater context
Allow for private or confidential feedback - feedback that won't be blogged about.

The evolution of bloggers and blogging at Yahoo and IBM were similar - both had marketing departments/executives that were alarmed by bloggers within the fold. Both tempered their initial knee-jerk response by embracing the bloggers, publishing guidelines and establishing a policy of "keeping the blogger in the fold".

technorati tags: bbs06 blog business summit ibm yahoo microsoft corporate blogging blogging policy
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