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Oct18
StumbleUpon Not Entirely Socially Directed After All
I get some traffic from StumbleUpon - not a lot, but my Manamana post gets hit fairly regularly.  Now it appears that at least some of StumbleUpon's "stumbles" are actually paid placements.

stumbleupon.pngStumbleUpon works as a random generator of pages that other StumbleUpon users find cool or interesting.  A plugin on the  browser toolbar lets users "stumble" on a page whenever they are bored.  I've been using it for about a year and it is often funny and sometimes useful.

Chris Pirillo reports getting a solicitation from StumbleUpon's Director of Ad Sales for paid placement of pages as StumbleUpon pages.  I certainly didn't know advertisers were paying to put their pages in front of me.  Does it affect my view of StumbleUpon? 

Definitely.  Now I don't have to wonder why someone recommended a certain page that has no interest or value - the owner paid for it to be there.  I wonder what percentage of the pages served by StumbleUpon are "fake" - not really recommended by a user?


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