
Seth's Blog Archives
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Jul 4
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Jun28
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When is free not really free? If required to complete a survey to get your free product, is the product still free? How about if you have to pay a minimal (say $1.00) handling charge? Seth's article is a reminder...
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May22
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Seth Godin posts a case study about a mover whose product (local, friendly, accountable movers) is his marketing. I recently experienced something similar in my own business.I started out five years ago as an inexpensive Virtual Assistant who did anything...
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Apr24
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Seth Godin talks about being told he couldn't take pictures inside of a grocery store without corporate approval. This is strange on a couple of levels.First, as Seth said, flickerizing your shopping experience for your friends is great publicity. But...
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Apr18
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Marketing is a funnel. You put undifferentiated prospects into the top. Some of them hop out, unimpressed with what you have to offer. Others learn about you and your organization, hear from their peers, compare offerings, and eventually come out...
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Seth's Blog Archives
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