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Blog Business Summit Archives
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Oct30
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Oct27
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In the past, branding and marketing focused on product quality and consistency. Think 1950's style Campbell Soup commercials. Branding and marketing then changed to be centered on customer identity - how does the customer want to seen or feel while...
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Oct26
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Halley Suitt, Mary Hodder and Dave Taylor are talking about tracking the blogosphere buzz by using RSS and search engines. Would you believe Mary has over 100 searches that she follows on a number of different sources? Each search targets...
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Buzz Bruggeman (ActiveWords), Janet Johnson (Marqui) and Halley Suitte (Top 10 Sources) gave a dynamic, interesting presentation on engaging with bloggers.Transparency seems to be the theme so far today. The panel takes the position that if you want bloggers to...
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Jason started out a little weak. He admitted he didn't prepare a presentation and it really showed. He started when he was a baby Web 1.0 and we've learned all about his professional feud with Nick Denton (Gawker Media). He...
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I'm very excited to be at the Blog Business Summit here in Seattle. I met up with fellow Know More Media blogger Tim Stay. Tim brought a big bowl of Pez and Pez Dispensers with the Know More Media logo,...
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